2017: My Year in Makeup

I’d never enjoyed makeup as much as I did in 2017. As cliche as it sounds, the process of applying makeup is kind of my zen. As I learn more and feed on diverse sources of inspiration, my bank of happy makeup moments and memories keeps growing. This year, I’ve started following tons of inventive artists on Instagram, which helped me finally clear out any remaining preconceptions of what makeup “should” look like.

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Re: the evolution of my personal style, I’ve embraced color, glitter, black eyeshadow, and monochromatic looks. Not that I want to throw away my brown Too Faced eyeshadow palettes, but now I’m more likely to pair them with brown lipsticks or glosses for a “sepia” effect, rather than do a “bright lip/neutral eye.” About that: I’ve lost interest in creating looks where lipstick is the only focal point, whether that means “nude” eyeshadows or no eye makeup at all. There better be something interesting happening on my eyes (at least some sparkly eyeliner or spidery lashes), otherwise I’d just go makeup-free.

2017 was also the year I finally started this blog (duh), which I’d been meaning to do since I first had opinions about makeup back in 2014. I don’t update the blog or my Instagram page as often as I would like, and this is because I have a real hard time with photos. However, in 2017 I managed to take a few makeup pictures that I would call my personal best. (Here is a post about my selfie struggles.)

Enough with the generalities–so what was my brand of the year?! I’d say Urban Decay. No, they do not have the best formulas, or the most inspiring promo pics. But of the major brands, Urban Decay have the biggest diversity of colors and textures for eyeshadows, lipsticks, and eyeliners, hence I kept being drawn to their Sephora stand.

As for the anti-brand of the year, that would undoubtedly be NARS, all because they jettisoned their cruelty-free status. Now, do I understand that all ostensibly cruelty-free products are made of ingredients that were tested on animals in times past? Yes. Am I aware that the beauty industry has other problems, such as poor working conditions? Yes. Do I understand why China mandates animal testing? Am I happy that Chinese customers now have access to NARS? Do I appreciate NARS’s role of pushing “arty” sensibilities into the mainstream? Yes, yes, yes. However: does NARS entering China mean that more beasts will be subjected to cosmetics testing? Yes. The cruelty-free movement has a lot of issues, “ifs,” and “buts,” however I do want that flame to keep going, because it is ultimately an expression of love for the Earth and its creatures. I believe that taking a general stance that “we the people” are in favor of animal welfare and want to reduce suffering, even in such a small area as cosmetics testing, would make us better.

That’s it! And now, on to my top 10 products (or product categories) of the year. Not all of those were 2017 releases, and some had been purchased in earlier years. But nevertheless, these are the goodies that have defined the “2017 in makeup” for me.

1. Urban Decay Moondust eyeshadow palette

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Colorful glitters. To be piled on top of any eye look. Just use glitter glue or a fixing spray, or else the Moondusts are going to end up all over your face.

2. Urban Decay Naked Heat eyeshadow palette

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Yes, everyone and their granny had already released their warm orange palettes by the time Naked Heat came out. But Heat is the best of them, and that’s because the colors are (pardon me) exquisitely balanced. As in, warm orange-ish eyeshadows might give me a sickly look, but that never happens with Heat. Those shades are just so… juicy and happy? The only problem with Heat is that some mattes kick up too much dandruff, which is annoying.

3. CANMAKE cream and gel blushes

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The well-loved CANMAKE blushes were (unsurprisingly) the best purchases I made in Japan last year. I have three: 05 Sweet Apricot (thick apricot cream), CL01 Clear Red Heart (sheer red), and 04 Blood Cranberry (gel berry; the color of my natural flush.) I love those blushes because it’s super easy to spread them evenly over my Bare Minerals powder foundation and finishing powder. Pictured: 04 Blood Cranberry.

4. Burnt orange lipsticks: Smashbox Out Loud and Urban Decay Backseat

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Burnt orange was my most loved lipstick color of the year. It’s one of those shades that for some reason, still remain rare, however I consider orange a beautiful day-to-day alternative to red, berry, or brown. Two examples that I like are Urban Decay Backseat, which has more of a brown undertone, and Smashbox Out Loud, a redder and rustier color. I usually pair those lipsticks with Naked Heat for monochromatic looks. Pictured: Out Loud in an ombre with the Jordana Rock’n’Rose lipliner.

5. Wet’n’Wild Catsuit liquid lipsticks

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Of course I like them! Everybody likes them! There’s no reason to buy Kat Von D or TheBalm liquid lipsticks anymore–only their weird or complex colors, because Wet’n’Wild has all the basics covered at the same quality and for a fraction of the price. Pictured: Rebel Rose.

6. ColourPop eyeshadows

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I am enjoying both of ColourPop’s major lines–the OG mousse shadows (SuperShock) as well as the newer powders, which can rival Anastasia’s Modern Renaissance or Naked Heat in terms of color payoff and slick texture. Pictured: Making Moves (powder; crease) and Muse (SuperShock; lid).

7. Kiko lipstick in 436 Cold Brown; and

8. Pixi Endless Silky Eye Pens

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Who would have thought that the most unassuming, the most cheapo lipstick from a Kiko store in Moscow would end up being my perfect “fresh-from-the-grave zombie” shade?.. For the look above, I decided to go full goth and paired 436 Cold Brown with a black eye pencil: the Pixi Endless Silky Eye Pen in Black Noir. I have two of those “pens” (Black Noir and Black Cocoa), and they’re the most pigmented and malleable pencil eyeliners I have ever used.

9. Becca Lilac Geode highlighter

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For everybody in the makeup world, 2017 was the year of weird highlighters, and I’ve also got a favorite in that category: Becca Lilac Geode. Is it pink? Gold? Green? Who knows? Who cares? It’s “my preciousssss” in any case.

10. Fenty Beauty Gloss Bomb

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No, I did not escape the “Fenty Beauty by Rihanna” craze, and I did purchase what seems to be the most popular product: the Gloss Bomb. (Not only for myself, but for my sister as well.) What? It’s a GREAT lip gloss, a honey beige with gold sparkles that works with any eye or cheek makeup. It’s not gunky in the slightest, feels like a lip balm, and creates an almost metallic finish. The only issue is the super strong peachy scent, so if you hate fragrance, stay away.


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